The ability of a poly(phenylene ethynylene) conjugated polyelectrolyte to detect a small molecule quencher in the solid state was assessed by coating the polymer onto a plastic-backed, non-fluorescent, silica-gel TLC plate. The efficiency of the emission quenching process was quantified by noting the resulting loss of emission with increasing quencher concentration, in accordance with the Stern-Volmer relation. The emission quenching induced by the addition of the analyte occurred with Stern-Volmer constants in the range of 10 3 M-1. © 2006 Materials Research Society.